Build Business Sites Using SAP Work Zone
With digital experiences becoming increasingly sophisticated in our personal lives, expectations for polished, intuitive interactions also extend to the workplace. Today, clients and employees expect business technologies to be user-friendly and streamlined, prompting companies to deliver seamless user experiences.
A simple, consistent, and modern consumer-grade interface is fast becoming the new standard for collaboration and communication. Consequently, business leaders are reimagining how people connect with and leverage their systems.
As a component of SAP Build, SAP Build Work Zone combines SAP Launchpad and SAP Work Zone into one offering to empower business users to build and publish business sites.
So, how can businesses leverage SAP Build Work Zone to customize their websites and manage their workspace more efficiently? Let’s have a look.
Unlock your business’s potential with a seamless site
A powerful online presence determines success in today’s digitally-driven business landscape. Users form an opinion about a website within 50 milliseconds (0.05 seconds), deciding whether to stay or leave.
Modern customers explore businesses’ websites before they make final decisions. So, neglecting this key step could lead to missed opportunities and lower profits.
Listed below are the top reasons why having a website is so crucial for businesses:
Organic Traffic: An SEO-optimized website increases your chances of appearing at the top of search engine results.
Your website becomes more visible – when people search for a product or service, your website is highly likely to SERPs, boosting organic traffic footfall on your site. Besides increased visibility and traffic, an SEO-optimized website promotes improved user experience, which is key in transforming prospects into customers.
Brand Image: You can enhance your company’s brand image by emphasizing your core values and unique offerings.
Without a website, showcasing your brand becomes an uphill battle – your target audience cannot find trustworthy and useful information about your business
Leads: Having an online presence through a website is one of the best ways to draw in leads and increase sales.
Websites offer great returns on investment when leveraged smartly. It shows potential customers know who you are, allowing them to decide if they want more information and wish to purchase from you.
Organic Traffic: An SEO-optimized website increases your chances of appearing at the top of search engine results.
Your website becomes more visible – when people search for a product or service, your website is highly likely to SERPs, boosting organic traffic footfall on your site. Besides increased visibility and traffic, an SEO-optimized website promotes improved user experience, which is key in transforming prospects into customers.
SAP Build Work Zone: SAP’s Low-code platform for building seamless business sites
When we talk of customer experience, two areas come primarily to mind – sales and post-sale service delivery. The SAP Sales/Service Cloud comes with very real and quantifiable capabilities that enhance your sales and service team’s day-to-day productivity, leading to better customer experiences and improved sales outcomes. It helps the sales team preempt and adapt to ever-changing customer needs and expectations. Equipped with AI and machine learning capabilities, SAP CX can glean useful insights to help you come up with the best solution at all times. It helps you track and capture leads, study potential customers and their behavior, nurture leads, trigger quotations, and much more, all from the convenience of a single platform. Additionally, all this data is stored for later reference within the application. In a nutshell, SAP CX helps firmly integrate effective CX into your company’s ERP framework in order to increase customer experience and engagement without any hassles.
Key capabilities of SAP Build Work Zone in building business sites
- Site development and collaboration
From site development to project management and collaboration, SAP Build Work Zone allows users to integrate all these activities into one seamless process.
With an intuitive interface, user-friendly architecture, and powerful search capabilities, SAP Build Work Zone simplifies the construction of business sites.
Its provisions for site development also include sophisticated workflow automation and real-time tracking of tasks. In addition, it allows for a secure environment that lets teams work together in real-time, provide feedback, and share ideas during the design and development process.
- Content management and administration
Online businesses have no success without content. SAP Build Work Zone allows businesses to take control of their site’s content and administration with just a few clicks.
With this key capability, users can easily upload blog posts and other content and manage revisions, media files, user roles, and privileges from a centralized hub.
SAP Build Work Zone’s drag-and-drop features allow both non-technical users and seasoned developers to create responsive websites faster than ever.
- HR business processes and content
With SAP Build Work Zone, businesses can quickly spin up employee-facing sites tailored to their HR requirements.
Whether creating onboarding portals for new hires, providing easy access to job postings and applications, or engaging employees with personalized content, SAP Build Work Zone provides an easy-to-use drag-and-drop platform that puts you in complete control.
No need to rely on IT or developers – anyone in your organization can use the modern tools and templates designed by experts to deliver functional sites in no time. The ultimate goal is a secure HR business process suite and dynamic content library employees can use to access the necessary tools for day-to-day activities.
- Personalized user experience
SAP Build Work Zone provides a wide range of capabilities to help businesses create a personalized user experience through their websites.
From simply displaying your story on the web to complex systems for managing multiple sites and services across geographies – SAP can provide an individualized look and feel for each user’s visit.
Whether you are looking for custom integrations, more informed design decisions, or an improved and unique interface, SAP Build Work Zone is an excellent product for creating highly personalized experiences that leave a lasting impression.
SAP Build Work Zone: Features and benefits
Features:
- A simple, modern, consistent user interface for a rich work experience.
- Responsive design templates and customizable themes for optimum experience across smartphones, laptops, tablets, and desktops.
- Integration with SAP and third-party tools and applications.
- Role-based navigation and secured access to content across the work zone.
- Seamless integration with on-premise and cloud apps with the cloud-based framework.
- Analytics and reporting to track the performance of business sites, including page views, visitor traffic, bounce rates, and other key metrics.
Benefits:
- Build business sites quickly:
Users can customize their site’s look & feel and tailor the content and structure to fit customers’ needs to create a more engaging experience
Anyone can use the platform’s drag-and-drop interface to build powerful sites with little investment of time and resources.
- Connect enterprise applications easily:
SAP Build Work Zone puts the power of automation and orchestrated IT operations in your hands, saving time and effort while supporting a fully automated environment.
The intuitive and user-friendly interface lets you easily set up workflows or pipelines for various projects with minimal effort.
- Maximise team efficiency and productivity:
It is a ‘one-stop shop’ for teams to manage tasks, collaborations, workflow, resources, and timelines.
From integrated team portals to advanced analytics, the platform offers powerful tools that make working together easier and optimize team performance.
- Powerful search and recommendations:
The platform makes it much easier to cater to customers’ custom requirements, promoting more personalized engagements.
SAP Build Work Zone amplifies the organizational capabilities by quickly identifying, targeting, and converting potential customers into loyal ones.
Conclusion
As part of its new digital workspace, SAP Build Work Zone has made it easier for users to access relevant applications, information, and collaboration features – anywhere and anytime.
At Blueprint Technologies, we’ve successfully cracked the code for using SAP Build Work Zone to improve employee experiences. As part of SAP’s Partner Innovation Challenge, we launched the Blueprint Enterprise Alumni Portal ( B.E.A.P ) initiative to help ex-employees access vital resources without going through complex interactions with HR and other personnel.
Taking a human-centric approach, we aimed to rethink & redesign former employee experiences to a centralized Alumni Experience Program to help ex-employees stay connected with their peer network and build lasting relationships.
With B.E.A.P., users only need their authentication credentials for a one-time login that will launch a centralized portal for accessing work-related documents (experience documents, IT clearance, F&F settlements, etc.), career opportunities, applications or referrals, learning programs, and the latest events & updates.
B.E.A.P is a one-stop solution for ex-employees seeking learning, sales, and re-hiring opportunities. It improves employee engagement & experience to redefine alumni-company relationships for the better.
This is just one example showcasing the potential of the SAP Build Work Zone. With an incredible potential to combine collaboration, content, data, and applications, this powerful fusion creates cross-divisional use cases and fosters exciting opportunities across functional teams, projects, and external partners.
From providing an intuitive user experience to facilitating process integration and improving efficiency, SAP Build Work Zone is the solution for businesses looking to create effective and personalized digital workplaces.
